Services

Animated video production

Startfire has been providing custom animated video production services for over a decade to clients in every industry you can imagine. Whether you’re looking to produce a 2D animation, 3D animation, explainer video, whiteboard animation, motion graphic, TV Ad or social media content, our production team can help you create the content you envision. Take a look at our animated video production services and get in touch with our production team to get the ball rolling on your animated video project.

Animated Video Production Service

Video Igniter’s Animated Video Production Services

2D Animation – Whether you need a modern looking computer animation or classic frame-by-frame hand-drawn animation, our animation team has the expertise to create any 2D animation you envision.

2D Illustrations – Our skilled illustrators can create custom 2D graphics tailored to your specific style and requirements, bringing a unique aesthetic to your project.

3D Modeling – From showcasing the inner workings of a complex device to creating engaging 3D characters, our team can assist in the creation and animation of 3D models to enhance your visual storytelling.

3D Animation – Add depth and realism to your video with our 3D animation services. Our 3D animators are proficient in creating everything from animated cartoons to 3D animated CAD models.

Whiteboard Animation – Looking for a simple, low cost way to explain new information to your audience? Whiteboard animations are a simple straightforward way to create educational videos that keep viewers engaged.

Script Writing – Let Video Igniter’s top-tier scriptwriters craft compelling narratives for your brand. We have a track record of creating remarkable scripts for globally renowned brands and innovative startups. If you prefer a hands-on approach, download our free scriptwriting template to help you write your script and save money on your production budget.

Storyboard Creation – Our team can create a detailed storyboard for your animated video to help guide the illustrators and animators that create your video. To take a more direct role and save on your production budget, use our free storyboard template to create your storyboard yourself.

VoiceOver – Benefit from our extensive network of professional voiceover artists, capable of delivering in a wide range of tones, ages, and languages. If you prefer a DIY approach, watch our video guide on how to record high-quality voiceovers at home, free of charge.

Soundtrack Licensing – Elevate your video with a fitting soundtrack. We ensure you have legal rights to use any soundtrack in your animated video, keeping your content compliant and worry-free.

Soundtrack Production – If originality is key, our talented composers are ready to create a unique soundtrack that complements your video perfectly.

Video Translation – Reach a global audience by translating your videos into multiple languages. This service can help you expand your reach and connect with viewers from different cultures and linguistic backgrounds.

Animated Video Production Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or to start making your video.

Check out our animated video portfolio to see our latest and greatest creations!

Animated Video Production Service Portfolio

Other Types of Animated Video Production Services We Offer

Custom Animated Video Production – Get a unique and captivating animated video tailored to your brand and message.

White Label Animated Video Production – Outsource your animated video production to our trusted white-label animation studio.

Explainer Videos – Engage your audience with concise and compelling animated explanations of your products or services.

Animated Videos For Trade Shows – Attract attention and leave a lasting impression with eye-catching animated videos for your trade show booth.

Animated Blockchain Explainer Videos – Simplify complex blockchain concepts through engaging and informative animated videos.

Kinetic Typography Animation – Keep your audience focused on your message with animated words synchronized with a voiceover.

Animated Videos For Case Studies – Transform boring white papers and PDF case studies into dynamic and easily understandable animated videos.

Animated Product Video – Showcase your product’s features and increase sales with a captivating custom animated product video.

App Explainer Video – Highlight your app’s functionalities and captivate potential users with an animated app explainer video.

Animated GIF Creation – Make your content stand out with animated GIFs that convey more than static images.

Animation Outsourcing – Outsource your animated video projects to the professionals at Video Igniter so that you can focus on what you do best to grow your business.

Animated Promotional Video – Increase awareness and reach a wider audience with attention-grabbing animated promotional videos.

Animated Infographic Videos – Present complex information in a visually appealing and memorable way with animated infographic videos.

Short Animated Videos – Deliver a powerful message in a short span of time with engaging and concise animations.

Animated Sales Video – Boost your sales efforts with a custom animated video that showcases your products or services.

Animated Logos – Give your logo a dynamic touch with animation, adding personality and visual appeal.

Add Animation To Video – Create and add some animated clips to your video project.

Startup Explainer Video – Communicate your startup’s value proposition clearly and attractively with an animated explainer video.

Animated Political Video Ads – Educate voters and promote political messages effectively using animated video ads.

Animated Lyric Videos – Combine music and animation to create captivating lyric videos that entertain and engage your audience.

Cheap Explainer Videos – Get cost-effective explainer videos without compromising on quality, perfect for budget-conscious projects.

Animated Video For Marketing – Stand out in the market with high-quality custom animated videos that captivate your target audience.

Animated Customer Support Videos – Improve customer support and reduce costs by providing animated videos that address common queries.

B2B Explainer Videos – Simplify your business offerings and attract B2B clients with compelling animated explainer videos.

Animated Educational Videos – Enhance learning and retention with engaging animated videos that simplify complex information.

Animated Advertisement Video – Drive awareness and sales with animated video ads that can be optimized for maximum impact.

30 Second Animated Videos – Deliver quick and impactful messages with concise 30-second animated videos for ads and educational content.

Animated Crypto Explainer Video – Educate audiences about cryptocurrencies using visually appealing and informative animated videos.

Animated NFT Production – Transform your creative ideas into animated NFTs by leveraging our expertise in animation and blockchain technology.

Adding Animation To A Video – Enhance your live-action videos by incorporating animated clips that grab attention and add visual interest.

Animated Videos For Weddings – Create personalized and eco-friendly animated wedding invitations that become cherished mementos of your special day.

Animated Video Series Production – Create a series of custom animated content efficiently and cost-effectively with our expert team and streamlined production process.

Motion Graphics Animation – Enhance your videos with visually stunning animated motion graphics created by our skilled team.

Animated Cartoon Video – Bring your stories to life with customized animated cartoon videos.

Animated Video Marketing and Promotional Services

Animated Video Marketing and Promotional Services

Video Promotion – Amplify the visibility of your video ads across all platforms and devices, optimizing conversion rates and maximizing your budget.

Generate Leads From Your Animated Videos – Capture valuable email addresses from viewers of your videos, turning them into potential leads for your business.

Improve Your Video Conversion Rate – Boost the effectiveness of your marketing videos by implementing strategies that drive higher conversion rates over time. Let us optimize your videos for better results.

Animated Video Syndication – Maximize your video’s reach by leveraging our expertise in distributing animated videos across platforms to target your specific audience.

Industry Specific Animated Video Production Services

Industry Specific Animated Video Production Services

Animated Corporate Videos – Present your business and values in an engaging and visually stunning way with a captivating animated corporate video.

Animated Video For Your Business – Elevate your brand with a custom animated video tailored to your business. Explore our Animated Video For Business FAQ and browse our impressive animated video portfolio.

Medical Animations – Simplify complex medical concepts and procedures with our expertly crafted 2D and 3D animated videos, helping healthcare professionals and patients understand critical information.

White Label Animated Video Production for Agencies – Streamline your agency’s workflow by outsourcing animated video production to our white-label service, delivering high-quality content for your clients without the hassle.

White Label Production For E-Learning Companies – Scale up your animated educational content production with our white-label services designed specifically for e-learning companies. Expand your capabilities and meet the growing demand for custom animated videos.

Animated Investor Pitch Decks – Capture investors’ attention with a concise and visually appealing animated version of your pitch deck, highlighting key points and making a memorable impression.

Still have questions about animated video production services?

Do you have a question about animated video production services that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

If you’re looking for an explainer video company to make an explainer video, we make those too!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animated Video Production Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

Many years ago, I remember being amazed by the visual effects in movies and wishing to see such effects and stunts in animations and video games. And then, with the advent of green screen technology, it became possible to add CGI creatures and effects into films!

Soon enough, video games and animations started to resemble movies, with incredibly realistic characters, animals, backgrounds, and atmospheric effects. In fact, some movies were so realistic that people couldn’t tell if they were real or not.

What used to be transforming the physical world into a virtual one in post-production has now become transforming virtual worlds into our reality.

In this article, we’ll explore virtual production, its pros and cons, and the different stages involved. Since virtual production is no longer exclusive to big studios, I’ll guide you through the steps to build a successful virtual production setup.

Let’s dive in!

What is Virtual Production?

Virtual production is a modern video production technique that combines traditional filmmaking techniques with digital animation, VFX, computer-generated imagery (CGI), and game engine methodology.

virtual production

Think of it as a mix of the traditional production process with real actors, real scenarios, world locations, and sets, and the VFX methodology to create digital worlds using a game engine, lighting effects, mocap, motion tracking, and LED walls.

Unlike traditional production processes, VFX artists create 3D assets and build digital backgrounds in the early stages of the virtual production pipeline to use during the shooting.

VFX artists have also been more actively involved in production since the beginning, creating the concepts and ideas and the first rough VFX to present during the pitchvis and previs stages.

The use of LED screens in virtual production replaces the traditional green screen methods. LED walls are prioritized because the virtual worlds can be ready and screened when shooting the scene instead of being left to the end. In this way, actors can interact with the digital world and 3D assets to better understand how the effects will look on screen, and the real-life cameras “copy” the virtual camera movement to film with the same perspective and depth as the virtual world.

Contrary to what many believe, virtual production is a technology introduced previously. It’s more like a development over the years of many techniques used in the past to achieve special effects and other methods from the animation and gaming industry.

A few movies filmed using virtual production methods are Oblivion (2013), Mandalorian (2019), Percy Jackson and the Olympians (2023), which used LED screens and LED volumes. In cases like The Lion King (2019), the movie was entirely filmed using virtual production. Everything in that movie was created using game engines, modeling, VFX, and CGI.

Virtual production is not limited to films and television shows. Video games, animated movies, content creators, and other industries are also starting to adopt virtual production technology.

It’s also not limited to big companies and productions. Many of the techniques can be adopted by many small studios and VFX teams. The game engine, crucial in virtual production, is available to anyone with a computer that can run it.

Pros of Virtual Production

Virtual production has many benefits. Here’s how it can make your production easier.

  • Cost Effective Many studios use virtual production because it requires fewer expenses than traditional filmmaking, such as traveling to locations, building sets, and acquiring or crafting props. Even if scouting a location is needed, only one crew member could use camera tracking technology instead of deploying the whole team.
  • Reduce Post-Production Times VFX artists and designers work closely with the director and producers to make important decisions regarding the design of 3D assets and digital worlds, which are typically conceptualized before shooting begins. This early collaboration allows for changes to be made at the start of the process or in real-time during production, giving the team more flexibility to create professional visual effects. It also allows them to seamlessly integrate the CGI elements and the real-life footage in post-production, reducing the work and costs in the final stage.
  • No More Geographic Restrictions Virtual production allows you to film anywhere you can imagine, even imaginary worlds. The limitations that used to come with traditional production are gone: if you want to shoot in space, underwater, inside a volcano crater, or in an old civilization city, you can do it! You can also use LED screens to render the virtual world on set in real-time and shoot all those scenes in less time. Finally, the VFX artists can work remotely from anywhere in the world, allowing you to save money and time to invest in other aspects of production.
  • Less Reshooting, More Continuity Filming with real-time game engines allows the director to ensure the framing is correct and that you’re using the right camera angles, and it helps actors monitor their performances with VFX. Continuity is a common problem when shooting on location because things can change between shots, especially when shooting a scene in the same area that takes several days. With virtual production, you can pick up a scene where you left it under the same conditions, lighting, and weather, which brings us to the next benefit.
  • Controllable Weather and Lighting Conditions In a virtual set, you can create and control the weather you need and avoid the natural conditions of our world. You have more control over the lighting, too, and the LED wall can generate realistic light effects that will reflect and blend more naturally with the talent. This also means no more green and blue spills and less editing!
  • Better Actor’s Performance With real-time rendering, actors can see how the final scene will look and react naturally to what they see on the LED wall. For example, if you’re filming next to a volcano erupting, the actors can see the intensity and consistency of the lava and react more coordinated to it with multiple actors.

Cons of Virtual Production

Though minimal compared to its benefits, you should know about the (few) drawbacks of virtual production.

  • Technical Knowledge Preparation Virtual production requires you and your team to be proficient in various fields, such as animation, 3D animation, design, game engines, motion tracking, mocap, and more. You must also know how to use digital software such as Maya, Unreal Engine, Unity, Houdini, After Effects, and many other compositions and VFX tools. The learning curve for beginners will be steep, but you should know that this is knowledge that will open many doors in the entertainment industry for you.
  • Virtual Production Equipment You can do virtual production on a budget. However, you still need at least a camera, virtual reality equipment, LED walls or green screen materials, a computer, software, various subscriptions, and other virtual production resources and tools that can be expensive. Smaller studios and independent filmmakers might need more equipment to begin with.
  • Dealing with Isolation Filming the whole project on an LED wall might be an experience that, over time, can feel isolating for some actors and crew, as opposed to visiting a real location and being in the open.

Virtual Production Stages

In a traditional film production, VFX is added in the post-production stage. Once the shooting has finished and actors have performed with green screens and props to imagine the final scene.

The traditional pipeline could be summarized in pre-production, production, and post-production stages, where VFX artists’ main work is in the final post-production stage. The virtual production process is less linear than the traditional process, with the visual effects team working from the start.

Here’s how the virtual production pipeline goes in general:

  • Pitchvis Pitchvis is the first step, where the VFX studio pitches to the production team with a previsualization of the project. They preview part of the script, storyboard, or concept to get the project greenlit.
  • Previs Once the project is greenlit, previsualization takes place. At this stage, the VFX artists generate the rough CGI and virtual assets that will be in the virtual environment to make creative decisions. In these preliminary versions of the visual effects, filmmakers and the VFX team prepare everything for the virtual scene, including camera movement and which assets will be on the virtual set and which ones will be on the real set. Previs can also take place in camera VFX (on-set previs). The VFX team is at the shooting location, rendering digital assets in the virtual environment in real-time. Here, the crew can make changes as they shoot, and actors can see both screens, one with the real-life camera footage and the other with the content from the virtual camera.
  • Techvis Techvis is everything related to the technical intricacies of virtual production. The production team analyzes and determines how the sequence will be filmed, the virtual camera positions, lighting, what digital assets will be included in which scenes, and what will be used digitally versus on the physical set. Virtual scooting can take place during techvis, where you can visit the environments virtually and learn the limitations and dimensions of the digital world.
  • Stuntvis Stuntvis, also called action design, uses motion capture technology to simulate the live-action stunts of the actors. It helps the stunt crew previsualize the stunts that will be choreographed. When motion capture is used for a CGI character or creature, stuntvis helps adapt the actions to the CGI creature.
  • Postvis Once all the shots are done, postvis is done to visualize the work done so far. Here, VFX artists add the unfinished or missing VFX to the real-life footage. It provides a better look at the final sequence than the previous stages but offers the option to make last-minute changes. It takes place in the traditional post-production stage where other processes such as color grading, editing rendering VFX, replacing or reutilizing virtual assets from previs, and blending the 3D modeled creatures to the motion captured actor.
  • Delivery In the final stage, once everything has been edited, rendered, and finalized, the VFX team delivers the product to be approved and distributed.

What Do You Need for a Successful Virtual Production Setup?

The equipment you need for a successful virtual production includes the following:

  • Computer. A computer with enough GPU and CPU power can handle 3D modeling, animation software, and game engines. The computer is the core of your virtual production setup.
  • Game engines. The game engine is where you create the digital world and composite your virtual sequences. The most used game engines in the market are Unreal Engine 5 and Unity.
  • Virtual reality gear. For virtual scouting and previs, you’ll need a virtual reality headset, such as the HTC Vide or Oculus Quest, or an AR device.
  • Cameras. You still need a regular camera for live-action footage.
  • LED wall. Depending on the size and budget of your production, you will need an LED screen, an LED wall, or an LED volume.
  • Software. To create the assets, you need 3D animation software, such as Maya, Blender, and Houdini. You also need VFX software to render the visual effects and motion graphics and add the final touches with color grading. Some examples of VFX software are After Effects and Boris FX plug-ins.

Final Words

One main difference and benefit between traditional film and virtual production is that virtual production is more flexible. As a filmmaker, you’re involved in most stages of the production, allowing you to enhance your creativity from start to finish and deliver the best possible work.

Many VFX artists with basic equipment can start with virtual production. You can enter the magical world of virtual production by learning how to use the game engines and applying your knowledge of VFX and animation.

FAQ

What is an example of virtual production?

Virtual production has become increasingly popular in the film industry, and by 2024, you can expect to see many more examples of this technique in action. Some notable examples of movies that used virtual production include The Mandalorian, Star Trek Discovery, Obi-Wan Kenobi, Thor: Love and Thunder, and Ant-Man and the Wasp: Quantumania.

Is virtual production VFX?

Virtual production encompasses VFX as well as other filming techniques and game engines.

Animated video production services
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