Services

Animated video production

Startfire has been providing custom animated video production services for over a decade to clients in every industry you can imagine. Whether you’re looking to produce a 2D animation, 3D animation, explainer video, whiteboard animation, motion graphic, TV Ad or social media content, our production team can help you create the content you envision. Take a look at our animated video production services and get in touch with our production team to get the ball rolling on your animated video project.

Animated Video Production Service

Video Igniter’s Animated Video Production Services

2D Animation – Whether you need a modern looking computer animation or classic frame-by-frame hand-drawn animation, our animation team has the expertise to create any 2D animation you envision.

2D Illustrations – Our skilled illustrators can create custom 2D graphics tailored to your specific style and requirements, bringing a unique aesthetic to your project.

3D Modeling – From showcasing the inner workings of a complex device to creating engaging 3D characters, our team can assist in the creation and animation of 3D models to enhance your visual storytelling.

3D Animation – Add depth and realism to your video with our 3D animation services. Our 3D animators are proficient in creating everything from animated cartoons to 3D animated CAD models.

Whiteboard Animation – Looking for a simple, low cost way to explain new information to your audience? Whiteboard animations are a simple straightforward way to create educational videos that keep viewers engaged.

Script Writing – Let Video Igniter’s top-tier scriptwriters craft compelling narratives for your brand. We have a track record of creating remarkable scripts for globally renowned brands and innovative startups. If you prefer a hands-on approach, download our free scriptwriting template to help you write your script and save money on your production budget.

Storyboard Creation – Our team can create a detailed storyboard for your animated video to help guide the illustrators and animators that create your video. To take a more direct role and save on your production budget, use our free storyboard template to create your storyboard yourself.

VoiceOver – Benefit from our extensive network of professional voiceover artists, capable of delivering in a wide range of tones, ages, and languages. If you prefer a DIY approach, watch our video guide on how to record high-quality voiceovers at home, free of charge.

Soundtrack Licensing – Elevate your video with a fitting soundtrack. We ensure you have legal rights to use any soundtrack in your animated video, keeping your content compliant and worry-free.

Soundtrack Production – If originality is key, our talented composers are ready to create a unique soundtrack that complements your video perfectly.

Video Translation – Reach a global audience by translating your videos into multiple languages. This service can help you expand your reach and connect with viewers from different cultures and linguistic backgrounds.

Animated Video Production Examples

Video Igniter can create any kind of 2D or 3D animated video for you. Check out our animation portfolio here. Request access to our demo reels and price sheet here.

Contact us or to start making your video.

Check out our animated video portfolio to see our latest and greatest creations!

Animated Video Production Service Portfolio

Other Types of Animated Video Production Services We Offer

Custom Animated Video Production – Get a unique and captivating animated video tailored to your brand and message.

White Label Animated Video Production – Outsource your animated video production to our trusted white-label animation studio.

Explainer Videos – Engage your audience with concise and compelling animated explanations of your products or services.

Animated Videos For Trade Shows – Attract attention and leave a lasting impression with eye-catching animated videos for your trade show booth.

Animated Blockchain Explainer Videos – Simplify complex blockchain concepts through engaging and informative animated videos.

Kinetic Typography Animation – Keep your audience focused on your message with animated words synchronized with a voiceover.

Animated Videos For Case Studies – Transform boring white papers and PDF case studies into dynamic and easily understandable animated videos.

Animated Product Video – Showcase your product’s features and increase sales with a captivating custom animated product video.

App Explainer Video – Highlight your app’s functionalities and captivate potential users with an animated app explainer video.

Animated GIF Creation – Make your content stand out with animated GIFs that convey more than static images.

Animation Outsourcing – Outsource your animated video projects to the professionals at Video Igniter so that you can focus on what you do best to grow your business.

Animated Promotional Video – Increase awareness and reach a wider audience with attention-grabbing animated promotional videos.

Animated Infographic Videos – Present complex information in a visually appealing and memorable way with animated infographic videos.

Short Animated Videos – Deliver a powerful message in a short span of time with engaging and concise animations.

Animated Sales Video – Boost your sales efforts with a custom animated video that showcases your products or services.

Animated Logos – Give your logo a dynamic touch with animation, adding personality and visual appeal.

Add Animation To Video – Create and add some animated clips to your video project.

Startup Explainer Video – Communicate your startup’s value proposition clearly and attractively with an animated explainer video.

Animated Political Video Ads – Educate voters and promote political messages effectively using animated video ads.

Animated Lyric Videos – Combine music and animation to create captivating lyric videos that entertain and engage your audience.

Cheap Explainer Videos – Get cost-effective explainer videos without compromising on quality, perfect for budget-conscious projects.

Animated Video For Marketing – Stand out in the market with high-quality custom animated videos that captivate your target audience.

Animated Customer Support Videos – Improve customer support and reduce costs by providing animated videos that address common queries.

B2B Explainer Videos – Simplify your business offerings and attract B2B clients with compelling animated explainer videos.

Animated Educational Videos – Enhance learning and retention with engaging animated videos that simplify complex information.

Animated Advertisement Video – Drive awareness and sales with animated video ads that can be optimized for maximum impact.

30 Second Animated Videos – Deliver quick and impactful messages with concise 30-second animated videos for ads and educational content.

Animated Crypto Explainer Video – Educate audiences about cryptocurrencies using visually appealing and informative animated videos.

Animated NFT Production – Transform your creative ideas into animated NFTs by leveraging our expertise in animation and blockchain technology.

Adding Animation To A Video – Enhance your live-action videos by incorporating animated clips that grab attention and add visual interest.

Animated Videos For Weddings – Create personalized and eco-friendly animated wedding invitations that become cherished mementos of your special day.

Animated Video Series Production – Create a series of custom animated content efficiently and cost-effectively with our expert team and streamlined production process.

Motion Graphics Animation – Enhance your videos with visually stunning animated motion graphics created by our skilled team.

Animated Cartoon Video – Bring your stories to life with customized animated cartoon videos.

Animated Video Marketing and Promotional Services

Animated Video Marketing and Promotional Services

Video Promotion – Amplify the visibility of your video ads across all platforms and devices, optimizing conversion rates and maximizing your budget.

Generate Leads From Your Animated Videos – Capture valuable email addresses from viewers of your videos, turning them into potential leads for your business.

Improve Your Video Conversion Rate – Boost the effectiveness of your marketing videos by implementing strategies that drive higher conversion rates over time. Let us optimize your videos for better results.

Animated Video Syndication – Maximize your video’s reach by leveraging our expertise in distributing animated videos across platforms to target your specific audience.

Industry Specific Animated Video Production Services

Industry Specific Animated Video Production Services

Animated Corporate Videos – Present your business and values in an engaging and visually stunning way with a captivating animated corporate video.

Animated Video For Your Business – Elevate your brand with a custom animated video tailored to your business. Explore our Animated Video For Business FAQ and browse our impressive animated video portfolio.

Medical Animations – Simplify complex medical concepts and procedures with our expertly crafted 2D and 3D animated videos, helping healthcare professionals and patients understand critical information.

White Label Animated Video Production for Agencies – Streamline your agency’s workflow by outsourcing animated video production to our white-label service, delivering high-quality content for your clients without the hassle.

White Label Production For E-Learning Companies – Scale up your animated educational content production with our white-label services designed specifically for e-learning companies. Expand your capabilities and meet the growing demand for custom animated videos.

Animated Investor Pitch Decks – Capture investors’ attention with a concise and visually appealing animated version of your pitch deck, highlighting key points and making a memorable impression.

Still have questions about animated video production services?

Do you have a question about animated video production services that wasn’t addressed in this FAQ? Use this form to send us your question and we’ll follow up with an answer. We’ll also post the question and answer to this page so other people can benefit from the knowledge.

Still have questions?

What is Video Igniter Animation?

Video Igniter Animation is an online animated video production service. By working with our team online, you can get your custom animated video produced faster and for less than hiring a brick and mortar animation studio.

We can help you create any kind of 2D animated video or 3D animation you can imagine. Check out our animated video portfolio.

If you’re looking for an explainer video company to make an explainer video, we make those too!

Need help syndicating your animated video? Ask us about video promotion!

Watch our explainer video on our home page to learn more about how we can help you create an animated video. For examples of the kinds of animation our team can produce, check out the demo reel below:

 

 

Looking For An Animated Video Company In The U.S.?

Video Igniter is headquartered in Seattle, Washington.

Animated Video Production Success Stories & Testimonials

Don’t just take our word for it – these testimonials highlight Video Igniter’s reliability, creativity, flexibility and ability to deliver animations that exceed expectations. When you choose Video Igniter Animation, you can rest assured that you are working with a trusted and reputable studio.

“Video Igniter were very easy to work with and the entire process for creating and suggesting edits was seamless and stress-free. I would work with them again and would recommend to others looking to create a modern and stylish explainer video.”

Clair Simpson – VP Marketing, Repool.com

“I run a video production company and outsource animation. The team at Video Igniter did a great job in taking the concept I very crudely drew out and making it into a beautiful animation. The review process was easy and their turnaround time was very quick. I’d def recommend them if you’re looking for an animation project.”

Pat Henderson – Founder, Path8 Productions

“Video Igniter offered us the critical combination of creative value, clear communication, and patience with stakeholder feedback. We ended up with truly high-quality design assets for our video series largely due to the extra level of commitment — and the right balance of efficiencies with flexibility in the process when called for.”

Larry Schlessinger – Sr. Creative Program Manager, Amazon Web Services

“Video Igniter came to us with a number of creative and engaging ideas and were able to create an exciting, impactful video in a short period of time. And the best part was that it cost much less than other options of similar quality. The video they made is a great marketing tool for us.”

What Is Matchmove?

Matchmoving, also referred to as camera tracking, is the “process of matching CG elements into live-action footage”. Without matchmoving, visual effects could not exist, as the effects would not move with the footage. On a basic level, matchmoving is solving a real camera’s location and movement using tracking markers and parallax, and applying the data to a CG camera. By using parallax, camera solving software can work out the position of the camera by evaluating the difference in movement from different tracking points. Matchmove allows digital assets to integrate seamlessly into live-action footage, without appearing to slide around.

There are two types of matchmoving within visual effects, camera tracking and object tracking. Camera tracking refers to solving a cameras movement in order to place a digital asset into live-action footage. Object tracking is the process of tracking an object’s motion so that an asset can be copied to it. The biggest difference between the two processes is that camera tracking produces a moving replica CG camera in 3D space, whereas object tracking produces a still camera with a moving object however, both can be used in conjunction with one another.

Camera tracking is required when a camera needs to be replicated in 3D space in order to add CG assets to a scene. Object tracking is required when a CG asset needs to be stuck to a moving object within the shot or an actor needs to interact with a CG element.

Matchmoving Pipeline

It is important to define a workflow within matchmoving, as completely camera solves correctly and accurately can save costly errors from occuring further down the pipeline.

Below shows the ideal matchmoving pipeline and what should happen at each stage. Following these steps should allow for an accurate camera track and solve and should minimalise the amount of slipping within a track.

  • Source FootageSending and receiving of the captured plate footage.
  • Evaluate FootageReview of the footage to highlight any potential problems and to understand and outline the intended tracking approach.
  • Camera Data / Data WranglingInputting any recorded camera data and on-set information into the matchmove fotware. This can include camera focal length, location dimensions, photogrammetry/LiDAR scans, frame rate, and many more.
  • 2D TrackingThe placement of tracking markers within the footage. Ideally markers want to last throughout the duration of the footage however, when this is not possible, it is important to ensure there are enough markers at every point within the footage to reduce solve errors.
  • Camera SolvePerforming the camera solve, which allows the matchmove software to evaluate the position of the camera based on the parallax of the tracking markers within the scene.
  • Orient SceneWith the camera solve completed, the CG camera can be imported into 3D software and the scene lined up to the camera so that the floor is in the correct position.
  • Test SolutionTest geometry can then be placed within the scene to ensure there is no slipping and that the camera track and solve has been successful.
  • Geometry LayoutOnce the solve has been deemed successful, the set geometry can be built and laid out within the user’s chosen 3D software, such as Maya, Blender or Houdini.
  • DeliveryOnce the footage has been tracked, solved and the set has been rebuilt, the scene file can be saved and sent to the next department in the studio’s pipeline.

It is also important to mention the possible workflows for when things go wrong, including trying to reduce solve errors for a more accurate track. There are many ways to approach this, but the standard workflow would be to look at the deviation browser and begin by deactiviting any points that cause spikes in solve error. This should be repeated and resolved until the solve error has dropped. Another method that can be used to reduce the error within a track is to adjust the camera parameters incase there are any small deviations. Common practice is to adjust parameters such as the focal lentgh and lens distortion. Both of these things can provide a more accurate track.

3D Matchmoving Principles

Camera Data

Camera data is essential for creating accurate tracks and camera solves of footage, including information such as the camera focal length and viewing angles. Information such as film back size is directly related to camera lens focal length and the field of view, which depicts how much we can see within a frame. On top of this, information about any lens filters have been used is important to know what has been added on top of the camera’s settings. Lens filters can be used to correct the colour of a shot, or reduce light or glare, so it is important to know what has been added so the software can take all the additional information into account. The film back size refers to the dimensions of a film’s frame, with focal length referring to the optical magnification of the lens. For this reason, a camera can have the same film back size and different focal lengths and they will look different, and vice versa if the camera film back size is different, hence why it is important that the software has all the details.

It is important for the matchmoving software of choice to have this information as it will increase the accuracy of the solve. With the information, the software has a better idea of where each tracking point is in 3D space. If the software didn’t have this information, it would have to try and calculate the position based off different values, which can produce incorrect results. This stands true for incorrect data too. For example, if the focal lentgh was wrong, the software would struggle to locate where the points are in 3D space as it the software has been told the point is closer/further away from the camera that it actually is.

Set Data

Set data needs to be recorded alongside camera data. Whilst camera data refers to all the modifications made to how the shot appears from the lens of the camera, set data refers to all the information on the location of the shoot, such as the angle of the camera, the height of the camera, the camera’s distance from the subject. All of this information is useful; however, it is more commonly used during scene line-up to get the scale of the scene correct. The more set data that is collected, the better, as it gives layout artists a significantly greater idea of where everything actually is, so that it can be replicated in the 3D environment, making for a better overall shot.

Scene Lineup Example

Technical Requirements

Parallax

Parallax is “the amount of perspective in an image. Generally, it is used to mean the apparent change of perspective from one image to another, although this is technically known as parallax shift”. Parallax, essentially, is the idea that objects far away move at a slower pace to objects that are closer to the camera. Parallax is essential for matchmoving as it used to trangulate the position of each of the points in 3D space.

A scene with very little parallax would be extremely hard to track as the software would not be able to locate where all of the points are in space. When creating 2D tracking markers, it is common practice to make sure you have points in the foreground, midground and background and also to avoid false parallax wherever possible.

Nodal Pan

Nodal pan is the significant lack, or complete absence, of parallax. It refers to a live-action shot where the camera doesn’t move in any direction, but does pan on an angle. As stated before, parallax is what is used to drive a camera solve, so having none makes it incredibly difficult to solve well. Since perspective is used to drive the camera solve, having a fixed camera means that the perspective within the shot will never change, meaning perspective cannot be used to calculate the triangulation of the points in 3D space.

Though some software’s do offer the ability to change the settings to fixed camera, the lack of perspective will make the footage extremely hard to track. In the case of nodal pan shots, it is very important to get set measurements such as distance and object size so that methods such as surverying can be used.

Lens Distortion

It is known that all lens contains some level of distortion, with some suffering more than others. Lens distortion refers to how an image can be warped and appear bent. Lens distortion becomes an issue within matchmoving such as being problematic for camera solving and scene line-up. For this reason, lens distortion needs to be removed from plate footage before being tracked.

Tracking Points

Tracking points refer to the locations in footage that are being tracked. Correctly using tracking points can be used to create efficient workflows with matchmoving. If there are a selection of tracking points along one, or more, of the cartesian coordinates (X, Y, Z), they can be set to a plane, helping to solve the remaining points within the scene. This also significantly helps with scene orientation, after the camera track has been solved. Tracking points should be points of the footage that contain unique features such as areas with largely contrasting pixels or unique shapes.

Placement

Placement of tracking points is very important to ensure that the correct information is being fed into the solver, instead of confusing it and generating solve errors. An example of things to avoid would be reflections, shadows, moving objects and false parallax. False Parallax refers to when points are placed in areas, typically corners, outlining 2 objects that are different distances away. False parallax during auto-tracking, such as points being generated on the outline of 2 buildings that overlap, for example. Because of parallax’s importance, these need to be avoided. On top of this, it is important to consider the spread of points throughout the footage; it is important to ensure that there is always a good selection of tracking points visible in the scene. Making sure the footage always has constant tracking points will allow for better parallax calculation.

3D Matchmoving Workflow

The 3D matchmoving workflow, in 3DEqualiser, begins with the user changing the software “environment” to tracking mode and then importing the footage.

Once the footage has been imported, the settings can be adjusted. This is where the recorded camera data from the production shoot is used. The film back size can be added, along with the focal length, and any other information that has been saved from the shoot.

Tracking points can be placed on the footage by control clicking on the footage. The user can then access the tracking point options, which will allow them to change the mode of the tracking marker between pattern and corner/edge. With the settings set for the tracking point, the regions
can be adjusted. As shown below, the tracking point is split into the point, the reference pattern, and the search region. The tracking point should be placed roughly in the centre of the tracking marker, with the reference pattern outlining the patern that is to be tracked and the search region
telling the software the region it should search in to find the pattern that has been defined in the reference pattern.

Example of a tracking point

Once the settings for the tracking point have and the regions have been set, the point can be tracked against the reference. This process can then be repeated until there are enough tracking points within the scene, with enough parallax, to solve the camera movement. Once the user is happy with all the tracking points, the user can solve by using the shortcut “Alt + C”.
With the camera solved, the user will be able to view the solve error and deviation chart, showing them which points are less accurate than others. This information can then be used to remove tracking points making the solve less accurate and create new ones where necessary.
When happy, the user can export the matchmoved camera and import it into Maya ready for scene orientation and build-up, so that assets can be imported into the scene.

2D Image Restoration Workflows

Introduction

Rig removal and image restoration is the process of removing unwanted elements from plate footage. This can include rigs, such as wires or camera dolly tracks, or unwanted features, such as brandings on buildings, people, and grafitti. The image below shows an example of how image restoration and rig removal can be used to remove unwanted features.

Example of Image Restoration

Marker Removal Node

The marker removal node workflow consists of utilising Nuke’s in-built marker removal node workflow. The setup for this workflow is very simple and consists of 3 nodes: tracker, roto and marker removal. In order for this method to work, the footage needs to be tracked so that the position of the marker removal can follow the marker, making it look seamless. Though this can be done manually through keyframing, tracking the footage significiantly improves the process.

To start the workflow, the user must connect the tracker node to the footage. The user can then create a new tracker node, add a new track and position it on the marker. After the marker is positioned, it can then be tracked.

Marker Removal Node – Step 1

With the marker tracked, a roto node can be created and used to place an ellipse on the footage. Selecting the transform options in each node will display the keyframed transformations and centre point. This data can be copied from the tracker node, which contains all the data of how the marker moves through the scene, onto the ellipse in the roto node; this is done by holding control whilst dragging the translate data from the tracker onto the transform data on the roto shape. This will create a link between the nodes, shown with a green arrow. This process can be followed again for copying the centre point data.

Marker Removal Node – Step 2

With all the data copied across, the marker removal node can be connected to the roto node, sampling pixels from the surrounding area in the scene and hiding the marker.

Marker Removal Node – Step 3

Live Patch

The live patch workflow follows a similar process to using the marker removal mode method, but substitutes the removal node for a rotopaint node.

Following the same process as before, with tracking the marker, the user can then make a rotopaint node. With the rotopaint node selected, the user can draw an ellipse over the marker.

Live Patch

Patch

The final method for 2D image restoration/rig removal is patch. The patch method is the most complex method of the three, but also provides more accurate results, making it the method that is typically used within industry. The reason this method is seen as more complex than the others above is because it consists of removing the noise from the footage, then applying a clone to cover the marker, before reapplying the grain back on top.

The method starts with using a tracker node and creating a tracking point to track the marker. This follows the same method as the other techniques.

With the footage tracked, the user can then add a denoise node. The settings required to remove the noise from the footage varies. Largely, the user will adjust the “amount”, “roll off” and “smoothness” values within the settings of the node to create the desired result.

Once the user is happy with how the footage has been denoised, they will need to apply a frame hold. This will set a selected frame to play for the duration of the project. The frame selected within the frame hold will also be the same frame that is used when drawing the rotoshape and will also be used as a reference frame.

With the frame selected and held, the user can use the clone brush from a rotopaint node to paint over the tracking marker within the scene. With the tracking marker covered, the user can then use a normal roto node, partnered with a copy node, selected to alpha, to create an alpha mask around the tracking marker.

Applying a premult node after the previous step will hide the plate footage and reveal the area within the roto shape. With this in the viewer, the user can then add a re-add grain, using the grain node. To help with this, the user can switch between the red, green, and blue channels to match the grain to the grain in the original footage.

When the user has finished adding the grain to the rotoshape, the now-hidden tracking marker can be merged back on top of the original footage. If there is anything that doesn’t look correct, a grade node can be added in before the merge node to fix any lighting problems.


Comparison

Of the three methods, for the best results, the patch method is by far the best. It gives the user the most control over how the removed area should look, allowing them the most freedom to make it look the most accurate. Methods such as the marker removal node provide quick results to easy to remove markers, such as ones that are never obstructed, but don’t provide good results when more complex solutions are required. An example of this is when a marker gets obstructed by a deforming object – the marker removal node would not be sufficient for this problem, so patch would be required to give the user the most control.

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