Highly engaging motion graphic explainer videos
Motion graphic explainers can be incredibly effective at drawing viewers in. They are often text-led animations that give careful consideration to how motion is used throughout the video. This might be using animation to express an emotion (like surprise, fear, excitement), or it could be in how one animation scene moves to the next. Motion graphic explainers can also use a combination of voice over and text. For example, using on-screen text to highlight key aspects of the voice over. Whatever the approach, the question on our mind is always the same; how can we use motion to increase user engagement.
Motion graphic explainer video is a form of explainer video that uses animation to depict ideas and incite curiosity among viewers. It’s suitable when you don’t want to create videos that involve character design and character animation. In motion graphic explainer videos, a company uses shapes and images to replace words.
Videos are more engaging than the text or graphic content. And that’s why explainer videos have secured some space on the websites as well as in mobile apps. Sometimes, text alone is not enough to convey your message to the visitors. You need to produce some more engaging content to boost the website user experience. An explainer video is a great tool that can contribute to come up with a more detailed and clear information about any product or services. Motion Graphics is the best tool in this regard.
Using Motion Graphics for Designing Explainer Videos
Motion Graphics is the best alternative if you cannot manage to shoot professional videos or hire top end photographers. By means of various types of animations and creative implementations, you can come up with a solid video content based on your requirements. Before proceeding further, let us quickly take a look at some types of explainer videos.
- 2D Motion Graphics Animation- Straightforward approach for the simplest motion graphics application which is ideal for companies that need to explain some product specifications etc.
- Whiteboard Animation- With simple black and white drawing illustrations on a whiteboard, such types of animation are highly preferred for B2C and B2C needs. They can be used for providing in-depth information of a new product or services with deep insights.
- 3D Animation- This sort of motion videos have boundless scope in the field of motion graphics. However, 3D animations are expensive and are highly opted by big companies in their projects.
- Stop Motion Videos- Such kind of videos consist of photographed images with slight movement among them. This movement of multiple frames is just like videos. There is no specific application of stop motion videos, however, they are often employed on websites.
Different Aspects of Motion Graphics Application
Motion graphic videos transform a complex idea by means of animated graphic elements and make it quite easy to understand. These are short duration videos that can range from 30 sec to 2 minutes in some cases.
Combining Motion Graphics with Live Action
Live Action videos have some limits. But when we talk about animation, the limit is your imagination. through a combination of motion graphics and live action, you can describe ideas and concepts that are difficult or even impossible to explain through live action.
Motion Graphics With Character Animation
This is very good technique if you need to add a human touch or a warmer approach i.e away from the emotions. Motion graphics tend to be very synthetic by default and does not connect emotionally. It is recommended to add some funny characters to make it more engaging and attractive.
Motion Graphics With Whiteboard Animation
It might seem difficult to combine these two techniques. But, in reality, most whiteboard animation productions are created digitally. To camera movements, graphics etc, you will need a Motion Graphics specialist. That’ the reason you need to bring professional motion graphics into the play.
